LIQUIDMARBLE

LIQUIDMARBLE turns product photography into stories and would-be-buyers into superfans.

Welcome to your one-stop-shop for creative storytelling. What may appear at first glance to be extremely slick product photography is actually something much bigger. It’s full-service brand storytelling (and a little bit of marketing savvy, too).

I design photos that go hand in hand with website layouts. That collaborate with the experience and usability of your online commerce platform. Photos that make great products look even greater, and get people to buy what you’re selling.

I take care of the whole process – from idea to execution – so you don’t have to.

Wondering how it works? Let me guide you through the four steps:

STEP 1

the Concept (1-2 weeks)

It starts with a conversation. Let’s talk about your brand and goals. Working with mood boards – a collection of images that helps explain ideas – I’ll then suggest different ideas and directions. Together, we decide which path to take.

During the CONCEPT phase, I take into account the usability and experience of your website. How your photography applies to the functionality and responsiveness of your site will best portray the qualities of the product.

Once we agree on a vision, I develop the path and create a storyboard – a sketched preview of what will be set up in the photo studio – and start planning your shoot.

STEP 2

the Set Design (~1 week)

Based on your storyboard, the SET DESIGN phase is when I’ll decide which materials and objects we’ll need for the shoot. Lunar landscapes made of clay. Citrus explosions with lemon peels. Paper castles and LED lava. You name it, and we can probably bring it to life. You can think of the set design as a physical representation of your storyboard.

STEP 3

the Photography (a few days)

the PHOTOGRAPHY phase goes hand in hand with SET DESIGN. Leveraging photographic techniques and professional equipment ranging from fisheye lenses to strobe lighting, we create the RAW photo set.

With the images shot, we’ll move into post production.

STEP 4

the Post Production (1-2 weeks)

the POST PRODUCTION phase is when things really come to life. I’ll select the photos that best tell your story and leverage special effects in retouching programs like Adobe Photoshop, painting techniques, or collage to get the desired result.

Like other art forms, this stage can take some time! Sometimes up to a few days for a single image. But I swear that it’s worth the wait.

From there, you’ll get your unretouched photo set and choose your favorites. I’ll put on the finishing touches and then it’s go time.

Why you should work with me.

There are plenty of reasons you want to have one person behind the whole process!

Communication is faster and more direct. It speeds up iterations and cuts back on the misunderstandings that come up between roles. As a one man show, I can also promise you my complete focus – I only take on a couple of projects at a time. Hiring me means you’ll get a dedicated creative collaborator who is nice to work with, too.

With my expertise, I’ll help you discover what your customers need and tap into the emotions that will connect them with your brand. We are going to design compelling stories and create images that will elevate your brand. In this way, we will be able to create a link, form a connection, and make sure your brand leaves an indelible mark on your customers.

Ready to take your brand to the next level?

Get in touch with some details about your brand, and let’s see what we can achieve together.

What's with the name?

LIQUIDMARBLE is a mix of things – some that I’m personally connected to and others that reflect the nature of my work.

Marble is the material of my home city, Carrara, Italy. It’s an expensive material that makes its mark wherever it is used, both in ancient cathedrals or modern pop art internet trends like vaporwave.

by Alberto Ferrero, based in Berlin, working worldwide.

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PRIVACY

LIQUIDMARBLE turns product photography into stories and would-be-buyers into superfans.

I take care of the whole process – from idea to execution – so you don’t have to.

Wondering how it works? Let me guide you through the four steps:

STEP1 (1-2 weeks)

the Concept

Once we agree on a vision, I develop the path and create a storyboard – a sketched preview of what will be set up in the photo studio – and start planning your shoot.

STEP 2 (~ 1 week)

the Set Design

STEP 3 (a few days)

the Photography